Legal requirements for your online store

A few pages and details are expected before your store goes live. They build trust and keep you clear of complaints.

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Must-have
privacy policy
EU / UK
14-day returns
Trust
clear prices

In short

Most online stores need a privacy policy (required by law in many places when you collect personal data), terms of service, a refund and return policy, a shipping policy with delivery times, visible contact details and clear prices including all fees. Selling to the UK or EU adds consumer rights such as a 14-day cancellation period.

Checklist before launch

  1. 1

    Privacy policy

    What data you collect, why, which services you use (payments, shipping, analytics) and customers' rights.

  2. 2

    Terms of service

    How orders, payments, delivery and liability work.

  3. 3

    Refunds and returns

    Your return window and process. UK and EU consumers usually have 14 days to cancel online orders.

  4. 4

    Shipping policy

    Delivery times, costs and regions, visible before checkout.

  5. 5

    Contact details

    An email address and, for UK/EU stores, a postal address.

Products and brands

Don't sell branded goods without authorization and don't use other people's product photos without permission. Some product groups (cosmetics, toys, electronics) have extra safety and labeling rules.

FAQ

Do I need a privacy policy if I'm small?

If you collect any personal data (names, emails, addresses), you usually need one, regardless of size.

Can I use a template?

Templates are a good start. Adapt them to your business and check them when your setup changes.

Is this legal advice?

No, this is general information. For specific questions, talk to a lawyer.

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More guides for founders

Editorial team 5minstore · Updated: November 1, 2026. General information, not legal or tax advice.

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