Short answer
Shopify is a store system you rent: for a monthly fee from $29, Shopify handles hosting, checkout, payments and tech. You take care of products, pricing, copy, marketing and customer service. You ship orders yourself or let a supplier ship them via dropshipping.
What Shopify does and what you do
| Shopify handles | You handle |
|---|---|
| Hosting, security, SSL | choosing and describing products |
| Checkout and payments | pricing |
| Themes and editor | customizing the design |
| Order management | shipping or forwarding orders to suppliers |
| App Store for add-ons | store policies |
| Updates and tech | marketing and customer service |
How an order works in Shopify
- 1
Customer orders
They add a product to the cart and pay in Shopify's checkout by card, PayPal or Apple Pay.
- 2
You get the order
It shows up in the admin and in the Shopify mobile app.
- 3
Shipping
You ship it yourself, or with dropshipping the order goes to the supplier automatically.
- 4
Tracking
The tracking number is added to the order and the customer gets a shipping confirmation.
- 5
Payout
Shopify Payments pays your money, minus fees, into your bank account.
What Shopify costs
The Basic plan is $39 a month, or $29 on yearly billing, plus 2.9% + 30¢ per card payment (as of October 26, 2026). Apps, domain and ads come on top. The full breakdown is in our Shopify pricing guide.
There's a free trial. During it you can build the store but not sell yet.
Pros and cons in short
- Pro: no servers, tech or security to worry about.
- Pro: a proven checkout that works well on phones.
- Pro: there's an app for almost everything.
- Con: monthly costs even without sales, and apps add up.
- Con: you still need your own products, copy and policies.
FAQ
Is Shopify legit?
Yes. Shopify is a publicly listed Canadian company and one of the largest e-commerce platforms in the world.
Is Shopify good for beginners?
Yes, it's one of the easiest store systems. The hard part is everything around it: products, pricing and marketing.
Do I need inventory to sell on Shopify?
No. With dropshipping the supplier ships directly to your customer. Shopify is the most common platform for that.
Can I cancel Shopify anytime?
Yes, monthly plans can be canceled monthly. Yearly billing runs for the year you paid.
Your store. Live in 5 minutes.
Type your idea, pick products with margin, done.
Get a Shopify store builtRead more
- Create an online store in 5 minutes
- Dropshipping
- Make money dropshipping
- Make money with an online store
- Vibe coding for online stores
- Shopify pricing
- Shopify alternatives
- How to start dropshipping
- Is dropshipping still worth it?
- How to dropship on Shopify
- AI dropshipping
- Shopify website builder
- AI store builder
- Shopify SEO guide
- Shopify marketing guide
- Product database
Updated: 26 October 2026. General information, not legal or tax advice.