Short answer
On Instagram, links are clickable in a story link sticker and in your bio. In reels and post captions they aren't clickable, so you point to “link in bio”. Public posts with an affiliate link must be labelled as ads.
How it works
- Step 1
Get your link
Sign up for free and claim a short link like 5minstore.com/yourname.
- Step 2
Share ready-made content
Reels, story images and captions with your link, labelled as an ad.
- Step 3
See your commission
Sign-ups, booked plans and your 35% in your dashboard.
Link in your story (link sticker)
- 1
Create a story
Take a photo or video, or pick one from your gallery.
- 2
Open stickers
Tap the sticker icon at the top and choose “Link”.
- 3
Paste your link
Paste your link and add short sticker text, like “50% off for you”.
- 4
Label and post
Write “Ad” on the story or use Instagram's paid partnership label, then share.
Link in your bio
- Open your profile, tap “Edit profile” and “Links”.
- “Add external link”, paste your link and give it a title.
- Short links like 5minstore.com/yourname are easy to remember and to say in a video.
Reels and posts
Links in reels and captions aren't clickable. Say the link in the video, write it in the caption and point to “link in bio”. The ready-made 5minstore.com reels already show your link in the video.
Disclosure: staying on the safe side
- Clearly at the start: “Ad” or “Sponsored”, at the beginning of captions rather than among many hashtags.
- On every story frame with a link, not only the first one.
- Private messages to friends don't need a label.
- This is an overview, not legal advice.
FAQ
Can I make affiliate links clickable in reels?
No, links in reels and captions aren't clickable on Instagram. Point to the link in your bio or story.
Do I need many followers for the link sticker?
No, all accounts can use the story link sticker today.
Where do I get my own link?
On the 5minstore.com creator page you get a free link like 5minstore.com/yourname. Through it you receive 35% of net payments for booked plans, and your followers get 50% off their first month.
Do I need to label posts as ads?
Yes. Public posts with your link need an ad label such as “Ad” or #ad. Our reels and captions already include it. Private messages to friends don't need a label.
Your link. In 10 seconds.
Sign up free, pick a name, share ready-made content.
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5minstore.com editorial team · Updated: 3 November 2026. General information, not legal or tax advice.